Deploying Dedicated Pods to Scale Patient Enrollment Platforms

The Context

Healthcare affordability ecosystems demand constant platform evolution. Our client, a US-based pharmaceutical marketing and patient savings organization, operates enrollment portals that connect patients with savings programs, copay assistance, and affordability solutions across dozens of pharmaceutical brands.

These portals handle sensitive patient data, complex backend integrations with pharmacy benefit managers, and high user volumes during open enrollment periods. As the business expanded — onboarding new pharmaceutical partners and launching new savings programs — the development demands quickly outpaced their internal team's capacity.

Maintaining release velocity without introducing operational instability became the central challenge. They needed to scale development capacity while preserving the consistency and reliability their partners and patients depended on.

The Challenge

• Consistent User Experiences

  Patients interacting with enrollment portals expected seamless, intuitive flows. Any regression in UX directly impacted enrollment completion rates and partner satisfaction.

• Integration Reliability

  Backend systems connected to pharmacy networks, insurance verification services, and CRM platforms. Each integration point needed to remain stable through continuous development cycles.

• Predictable Release Cycles

  Pharmaceutical partners planned marketing campaigns around portal launch dates. Missed deadlines weren't just inconvenient — they had direct revenue implications.

• Minimal Onboarding Overhead

  Traditional hiring and contractor models created delivery friction. Every new developer needed weeks of ramp-up to understand the domain, the codebase, and the compliance requirements.

Pod Deployment Strategy

Koyal deployed dedicated development pods aligned to the client's Agile workflows and product cadence. Rather than introducing isolated contributors who would need constant oversight, pods functioned as continuity-driven delivery units — stable teams that accumulated domain knowledge and operated with increasing efficiency over time.

Technology Environment

The pods operated within a modern technology stack including JavaScript frameworks for frontend development, RESTful API integrations for backend connectivity, and a microservice-oriented ecosystem that supported independent deployment of portal components.

Impact